Customer Relationship Management

Guarantee business growth with our automated marketing and analytics tool fully integrated with BetConstruct's Spring platform.

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DESCRIPTION

BetConstruct's CRM is a powerful automated marketing and analytics tool designed to fit our partners’ needs. The key advantage of the system is the fact that our CRM environment is fully integrated with the Spring platform, so that our partners won’t bother about the complex integration process. We provide the widest range of tools for data-driven marketing campaigns and player communication. We constantly develop and prepare them to meet modern challenges and our partners’ unique visions. From planning standalone promotions to execution, results gathering and analysis, CRM combines accuracy with deep insights. BetConstruct's CRM is not just a software solution. It is a service with high-quality support and a help desk. We value your time and needs just as our own.
Taking advantage of CRM, BetConstruct partners will sustain relationship with their customers by tailoring specific offerings to individual customer’s needs. CRM's key component and application is its direct and two-sided interaction with customers through a variety of touchpoints. Our solution is gaming-specific, with a large number of filters applied specifically to sports and casino offerings by BetConstruct.

KEY FEATURES

Full integration with the Spring platform (including bonus engine)
Multi-lingual and web-based
Client segmentation with 240+ dynamic filters and their intersections
Activity-Triggered real-time customer journey through multiple touchpoints: registration, deposit, bet, login, etc. with instant responses
Marketing campaigns through multiple channels: email, SMS, internal messaging
Real-time campaign monitor
Machine Learning based RFM (Recency, Frequency, Monitoring) segmentation
Third-party messaging services providers’ integration
Email/SMS tracking and analytics
Analytics metrics, charts and reports through a customisable dashboard
Google calendar integration
Flexible and automated report generation across some 100+ parameters
On-demand custom reports with multichannel delivery scheduling service
New customer acquisition through non-customer static segments, leads generation
High-quality support and training