Customer Relationship Management
Guarantee business growth with our automated marketing and analytics tool fully integrated with BetConstruct's Spring platform.
BetConstruct's CRM is a powerful automated marketing and analytics tool designed to fit our partners’ needs. The key advantage of the system is that our CRM environment is fully integrated with Spring Platform, so that our partners won’t bother with the complex integration process.
Taking advantage of CRM, BetConstruct partners will sustain relationships with their customers by tailoring specific offerings to individual customer’s needs. CRM's key component and application is its direct and two-sided interaction with customers through a variety of touchpoints. Our solution is gaming-specific, with a large number of filters applied specifically to sports and casino offerings by BetConstruct.
We provide the widest range of tools for data-driven marketing campaigns and player communication. We constantly develop and prepare them to meet modern challenges and our partners’ unique visions. From planning standalone promotions to execution, results gathering and analysis, CRM combines accuracy with deep insights. BetConstruct's CRM is not just a software solution. It is a service with high-quality support and a help desk.
- Customer journey edit functionality and customer journey report
- Full integration with Spring Platform (including bonus engine)
- Multi-lingual and web-based
- Client segmentation with 240+ dynamic filters and their intersections
- Activity-triggered real time customer journey with instant responses through touchpoints like registration, deposit, bet, login, etc.
- Real time personalised notification through several channels, including push notifications
- Marketing campaigns through email, SMS, internal messaging, pop-ups and push notifications
- Email/SMS tracking and analytics
- Real-time campaign monitor and data exporting
- Machine Learning based RFM segmentation
- Integration of 3rd party messaging services
- Analytics metrics, charts and reports through customisable dashboard
- Customer Journey visualisation on player’s account
- Flexible and automated report generation across 100+ parameters
- On-demand custom reports with multichannel delivery scheduling service
- New customer acquisition through non-customer static segments, leads generation