BetConstruct marks a decade of exceptional participation in ICE London, the premier iGaming event worldwide. From 2014 to 2024, backed up with meticulous preparation, BetConstruct consistently evolved, offering game-changing products, solutions and stands, always surprising everyone but never repeating itself.
In ICE London 2024, BetConstruct will celebrate a decade of vibrant presence, daring everyone to dream bigger. Let us explore BetConstruct’s journey and foresee upcoming offerings for ICE London 2024.
ICE LONDON 2014: Inaugural Appearance
BetConstruct's debut in ICE London 2014 marked the beginning of the company's annual tradition. In ICE 2014, BetConstruct presented key products such as Live Casino, Data and Statistics, Next Generation Sportsbook, Virtual Games, and Financials.
The highlighted offering was the Data and Statistics solution, crafted to empower operators in seamlessly delivering services. The remarkable interest in BetConstruct’s suite of products led to post-expo meetings, forming enduring partnerships.
ICE LONDON 2015: It’s Time to Grow
In ICE London 2015, BetConstruct took centre stage by introducing its revolutionary Spring Platform within the concept "It’s time to grow." The Spring Platform integrates products and services with robust back office tools, all-inclusive services, and compelling commercial offers, transforming the gaming landscape.
As a multi-content and multi-product iGaming platform provider, BetConstruct also spotlighted its leading product, the online and retail Sportsbook, with continuously evolving pre-match and live event offerings. It is an all-in-one sports betting software that today provides over 70K live matches and 140K pre-match events monthly, with 120+ sports types available in 20+ languages.
BetConstruct demonstrated its unique way of operating in the evolving iGaming industry.
ICE LONDON 2016: Garden of Freedom
In ICE London 2016, BetConstruct captivated attendees with the concept of the "Garden of Freedom," adoring the stand with lush greenery reflecting the philosophy of freedom and flexibility for partners.
Vahe Baloulian, Strategic Advisor at BetConstruct, mentioned:
“BetConstruct doesn’t just sell sportsbooks or casinos; the company offers the experience and the opportunity to be free. BetConstruct is not constrained by corporate structures: there is a requirement to think free, though it may sound like an oxymoron. We don't like to follow trends and buzzwords; we prefer to create them. That's the path to innovation.”
The spotlight remained on the leading-edge Spring Platform, empowering partners with the freedom to operate gaming businesses independently. Another significant highlight was the Live Sports Video Streaming service, featuring 2,500 exclusive matches and 2,000 eSports matches monthly. BetConstruct’s stand was filled with discussions, presentations and offerings on future collaborations.
ICE LONDON 2017: Door
In ICE London 2017, BetConstruct introduced a constructive concept called the "Door," representing a gateway to success for partners. By simply stepping through, partners gained access to crucial elements: comprehensive technological services, dedicated software support, expert guidance, and a network of professionals.
BetConstruct expanded its casino offerings during the event, entered Virtual Reality (VR) and Augmented Reality (AR) development, released the Player Management System of the Spring Platform on GitHub, and ventured into Live Scouting Data and other Data Services. The expo was highly successful, demonstrating BetConstruct's commitment to comprehensive support and client-centric values.
ICE LONDON 2018: Totally Gaming
Next year, BetConstruct adopted the concept of ICE London 2018, “Totally Gaming,” signifying the evolution of the gaming landscape and the creation of unique player experiences worldwide. Vigen Badalyan, BetConstruct’s Co-Founder, commented:
“BetConstruct has hugely increased its comprehensive data feed and enhanced its sports betting and casino offerings by securing deals at the forefront of technological advancements: SpringBME, where you can start your betting business and manage it through a single dashboard. Other projects include Fast Shift, a payment gateway, cryptocurrency, Social Gaming Platform, VR and AR solutions, and 20+ products and services.”
By introducing new features like BetonPolitics, Megafeed, and the Bookie App, BetConstruct fulfilled promises and ensured continuous global expansion, solidifying its position in the industry.
ICE LONDON 2019: AJNA: AI-Powered Third Eye
In ICE London 2019, BetConstruct presented the concept of the “AJNA: AI-Powered Third Eye”. Named after the third-eye chakra, the AJNA scouting tool provided unique insights and statistical data invisible to the human eye, enhancing sports betting offerings.
The stand featured a live futsal field, hosting a championship as a live testing ground for the data scouting tool. In addition, BetConstruct announced its role as the Official Technology Partner of Arsenal Football Club. Another highlight was the collaboration with Fashion TV Gaming Group, showcasing jointly developed slot games and live casino projects.
BetConstruct also presented award-winning products and solutions such as Sportsbook, Live and RNG Casinos, Poker, Skill Games, Fantasy Sports, Virtual Sports, and Social Gaming. BetConstruct's stand was packed with surprises, meetings with sports celebrities, and enticing offers for the upcoming year.
ICE LONDON 2020: East & West
In ICE London 2020, BetConstruct showcased its global prowess with the concept "East & West," symbolising its journey from a tech hub in Armenia to a leading force in the worldwide iGaming industry. The company’s high diversity caters to an extensive range of operators and players worldwide, with 15+ regional offices, operations, and partners.
BetConstruct unveiled a wide variety of products and award-winning services like the multilingual 120+ sports backed by data feed solutions from FeedConstruct, the AI-powered CRM, BetCloud, and user-friendly website builders, SpringBuilder and SpringPro accompanied by the AI assistant Hoory.
In 2020, BetConstruct exceeded expectations by blending innovations from East and West in ICE London.
*ICE London, the world's largest B2B gaming industry trade show, returned to the ExCeL Exhibition Centre in 2022 after being cancelled in 2021 due to the global situation.
ICE LONDON 2022: Harmony
In ICE London 2022, BetConstruct presented the mind-blowing concept of “Harmony”, signifying the unique synergy of BetConstruct’s diverse products: just like in an orchestra, every product is different, yet everything works in perfect harmony.
With a 700+ square meters stand, BetConstruct hosted over 1000+ attendees and 100+ hours of discussions. The centrepiece of the presentation was the performance of an orchestra of 80+ musicians symbolising the concept of Harmony. The campaign, “What’s Yours is Yours,” highlighted a philosophy of total freedom of choice dedicated to the African market.
BetConstruct showcased a comprehensive array of products and services within the unified SpringBME console. The centre stage was taken by the live casino segment, represented by the CreedRoomz brand, featuring the first robot dealer in the iGaming industry, Roba. The showcase also included the AI assistant Hoory, demonstrating its effectiveness by taking on-site orders.
2022 marked a significant success for BetConstruct, with a continued commitment to speaking the message of Harmony in future exhibitions.
ICE LONDON 2023: Resonance
BetConstruct participated in ICE London 2023 with its tech-centred concept “Resonance,” revolving around the Web 3.0-driven ecosystem and FTN, which is the native token of blockchain platform, Bahamut. With the slogan "Our Magnitude is your Advantage," BetConstruct highlighted its commitment to constant innovation.
Within the 1200-square-meter stand, BetConstruct showcased its diverse product range with a captivating design. A standout feature was the special raffle organised, allowing visitors to share a generous prize pool of 20,000 FTN.
BetConstruct's overarching vision aimed to integrate modern technologies into the iGaming sector, providing brand-new business solutions.
ICE LONDON 2024
In ICE London 2024, BetConstruct unveils its transformative 700-square-meter space, erasing the borders between imagination and reality. The showcase will spotlight the burgeoning popularity of the Multi-Wallet solution, seamlessly managing deposits and withdrawals across various wallets, including cryptocurrencies and fiat.
New products and services include Custom-made tokens for personalised listings on exchanges, BetChain, a crypto-oriented platform facilitating personalised experiences, and the Crypto Solution, an integrated Cryptocurrency system enhancing BetConstruct’s iGaming offerings.
The exhibit will also feature BetConstruct’s ever-expanding Sportsbook and the Casino Suite, with over 250 third-party gaming suppliers. The final highlight will be the presentation of the B.F.T.H. Arena Best FTN Game Awards winning games. In ICE London 2024, the company will challenge guests to realise their big dreams intensely.
The Conclusion of the Decade and the Time for Daring Dreams
As a decade-long participant in ICE London, BetConstruct's enduring spirit signifies a commitment to reshaping industry standards as a daring and proactive leader.
For the latest developments, mark your calendar for ICE London 2024 and plan your meeting from February 6-8. Explore how BetConstruct’s unwavering expertise can turn ambitious dreams into thriving success.