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Top 4 Advertising Networks for Online Gambling Player Acquisition

Top 4 Advertising Networks for Online Gambling Player Acquisition

As an igaming business marketer, you must be well aware of the importance of reaching your potential players by all possible digital means. One of the most effective ways to be in the spotlight of your potential players is showing up on the websites they visit. But is it that easy to find advertising space on the website to get to the desired audience?  

Certainly, it’s not a piece of cake. Things get even more complicated when it comes to displaying gambling content. The reason lies in the perception of gambling. Though many casino and sportsbook websites are legitimate and fine, there are still websites that do not want to get associated with gambling. Digital advertising networks can smooth the situation out remarkably. They help online gambling professionals to skip the lengthy process of searching for websites with gambling ad publishing spaces. Instead, digital advertising networks make it possible for online casino or sportsbook operators to make use of their large pool of publisher's websites. Let’s take a closer look at digital advertising networks and how they can benefit your igaming business? 


How Online Gambling Benefits from Digital Advertising Networks? 

 

igaming advertising networks

 

Digital advertising networks serve as a mediator between advertiser, i.e. the online gambling website, and the publisher-the website on which your gambling ad will be displayed. They can help igaming operators to coordinate an ad campaign across thousands of publisher websites in an efficient manner.  

They use their big inventory of gambling networks to get your ads to the right people. This is done by delivering your ad to the publisher’s website by an ad server. It sends a code to the publisher’s website that calls the ad. The digital ad network’s ad server enables to target, track and make a report on the campaign. Publishers earn a percentage of ad revenues. 

Digital advertising networks generally work on the following pricing options: 
 

  • Cost-per-mile (CPM): This is the price that an advertiser pays for one thousand views of his/her ad.
  • Cost-per-click (CPC): An online advertising model in which an advertiser pays when the ad is clicked.
  • Cost-per-acquisition (CPA): The pricing model suggests that the advertiser pays for a specified acquisition.
  • Cost-per-view for video (CPV): The payout is triggered each time the video ad is viewed. Most ad networks count 30 seconds of video view when charging based on CPV.


To help you save your time, we have researched and reviewed a lot of advertising networks in the igaming industry. Here are the top igaming digital ad networks that can skyrocket your success in player acquisition:


1) Venatusmedia.com 


If we are talking about igaming ad networks, then Venatusmedia.com is what first comes to mind. It’s the leading ad network that is primarily specialized in distributing entertainment, gaming and gambling content. The major target market is Europe, with geographic, demographic, site-specific, contextual, retargeting, channel targeting opportunities.  Advertisers have CPM, CPC, CPV payment options.  

Ad Formats: 
Text ads V
Video Ads V
Mobile Ads
Native ads  X
Display ads V  


2) AdBoosters.com 


Offers a wide range of niches, including gaming and gambling content. Though it’s Europe-based, the geographic market outreach expands worldwide. The targeting possibilities provided by AdBoosters.com include demographics, site-specific, contextual, retargeting, purchase-based and channel targeting (showing your ad in certain sections of a website). As an advertiser, you can choose your payment type from the following available options: CPM, CPC, CPA, CPV, Auction. 

Ad Formats: 
Text ads V
Video Ads
Mobile Ads V
Native ads V
Display ads


3) Taboola.com


Taboola.com has a vast network of about 200.000 publishers worldwide. The most outstanding ones are MSN, FoxSport, NBC, USA Sport, Bild, Hearst, Bloomberg, Business Insider, Daily Mail. The extensive network makes Taboola one of the major traffic providers, so if your goal is to have a large volume of clicks Taboola is the best choice. Of course, no one guarantees your ad to appear in the above-mentioned high ranking websites, but still, you can promote gambling using that network successfully. Taboola accepts payments on a CPM, CPC, CPCV  basis. You can target your campaign by locations, platform, operating system, and audience. The key target markets are Australia, Brazil, Canada, China, Europe, India, Japan, United Kingdom, United States. 

Ad Formats
Text ads
Video Ads V
Mobile Ads
Native ads
Display ads


4) Bidvertiser.com 


Bidvertiser.com is another standard ad network that supports gaming and gambling content. The distinguishing element of Bidadviser.com is that it offers a wide range of targeting capabilities: geotargeting, device targeting, time-of-day targeting, interest targeting, contextual targeting, etc. The network takes payments on a CPM and CPC basis and handles campaigns starting from $5 a day. The biggest perk of Bidvertiser for advertisers is that they can select the sites they want to get the ad on, rather than letting a network algorithm to choose for them. Bidvertiser.com offers global targeting market coverage. 

Ad Formats:
Text ads V
Video Ads X
Mobile Ads X
Native ads V
Display ads V


Summing Up 
 

Anyone who deals with promoting their igaming website through digital ad networks faces issues of finding a trustworthy, secure, reputable, and more importantly, open to gambling niche network. To ease your task, we presented you five leading digital ad networks that approve gaming content, have large networks of publishers and can bring a lot of players into your igaming website. So, focus all your efforts on growing your igaming business and providing enjoyable gaming experience, while gambling ad networks work on bringing players to your website. 

You can learn more highly effective player acquisition strategies in this ebook

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Author    Ani Baghdasaryan

09.10.2019

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