We are only here until we win the lottery, right?
We’ve come a long way from the Late Middle Ages when the earliest modern lotteries documented were played. And it’s high time to make our own luck. Good things take time, don’t they?
Definition of Lottery Games
Well, jokes aside, the lottery is one of the oldest and most popular forms of games. It’s a game of chance in which people buy numbered tickets, and prizes are awarded to those whose numbers are drawn by lot.
You may not believe this, but the word ‘lottery’ speaks for itself: it’s a derivative of the Italian ‘lotto’ adopted into English in the mid-sixteenth century. ‘Lotto’ literally means "a lot" or part of something in Italian, so lottery participants are literally playing for their "lot" of the prize. Isn’t this simply adorable?
That being so, the lottery is all about gaining a lot. Both offline and online versions of lottery games are quite widespread all over the world. They (and by “they”, we mean the diverse and colourful assortment of lotteries) are an extremely lucrative segment of the gaming industry, accounting for nearly half of the total value of the entire global gambling market. Not bad, huh?
And now that we know what lottery games are, let’s dive deep into this informative article that covers different types of lottery games, the importance of offering various formats in your online casino, and, most essentially, the benefits you are sure to reap as a result.
Importance of Having a Variety of Lottery Games for Players
Here’s a secret: it’s vital to have a multicoloured suite of games. That's undoubtedly the best way to spice up your players’ interest and engagement and hence boost your profits. Who wouldn't feel richer if he had, say, a wide range of clothes or many cars? The logic is the same, ergo the avail of offering a good variety of games in your casino so that your players can get a feel for the myriad of opportunities you grant them with.
By doing so, you are able to not only appeal to new customers but also entice them while retaining them. The more lottery game types you offer, the more enthusiastic they will be about trying their luck in a new way, one more time and one more again. See, it’s simple, yet obligatory, considering the huge effort you need to put into making valid points about such importance.
Along with diverse types of lottery games, it’s also crucial to deliver feature-updated casino software solutions, as well as dedicated platforms to make your players feel safe and warm in that gaming environment. As a result, they will have a remarkable lottery experience and always come back for more.
Different Types of Lottery Games
Since the importance of having different types of lottery games has been established, the next question may be how to choose the perfect games. Before making a decision, you need to get acquainted with the key lottery game types.
Don’t get surprised to learn that there are not a few popular types, ranging from well-known lottos to scratchers and more. As the iGaming audience consists of people with different tastes and preferences, the list of offers is also large. And those providers that constantly upgrade their portfolio and come up with new attractive additions are most likely to succeed.
Let's examine these 4 basic lottery game types below and maybe pick a favourite or two among them!
Bingo Games
Believe it or not, Bingo was still played in the 1530s in Italy under the name of “Lo Giuoco del Lotto D’Italia”. Later, it made its way to other countries all over the world, constantly changing its name to the popular “Bingo”.
Super easy, engaging and fun! Bingo comes in various versions, and that very diversity makes the games so enticing. In the traditional game, players buy a ticket with a series of numbers arranged on a grid, and the host randomly draws the numbers. In the case of having a winning combination of numbers, players receive a prize. The main difference between the variants lies in the number of balls the game is played with, as well as the unique set of terms of winning.
Online bingos have their advantages: they mostly have an option of auto-daub, which allows players to do all calculations automatically. With their straightforward rules and exceptional convenience to play whenever and wherever players want, online bingos have become a favourite among fans. Some of the most popular online Bingo games include Bingo Superstar, Bingo Happy, Bingo Infinity and many more.
Lately, the leading game developer Pascal Gaming has launched a brand new lottery game called Bonus Bingo that gives players an unprecedented opportunity to try their luck in provably fair gameplay. In each round, an unlimited number of players can play simultaneously and bet with a low minimum bet amount. This wonderful solution creates a marvellous gaming experience for players and increases the turnover by 30%.
So, ready to BINGO?
Keno Games
The origin of Keno goes back to China, yet it is also said to have Latin or French roots. Legend has it that the invention of Keno saved the ancient city during the war, and its widespread popularity helped raise funds for the construction of the Great Wall of China. Later, in the 1800s, the game was introduced to the United States by Chinese immigrants, thus becoming the flagship product in America and East Asia. Interestingly enough, the game also has other names, such as “white dove ticket” or “white pigeon”, with regard to the birds that were used to deliver the game results to different locations.
Similar in concept to Bingo, Keno is a lottery-like game in which players choose numbers between 1 and (usually) 80, with 20 numbers drawn at random. The amount of money can be changed between the draws, and depending on the amount of matching numbers and the specific paytable, players win.
There are many variations of the game: some enable players to play a particular set of numbers more than once for multiple rounds. Hence, the gameplay becomes more intriguing and efficient, as after clicking on Play, they have nothing to worry about. It only remains to sit back and enjoy the game, hoping for the best results.
Vegas Keno, Klub Keno, Keno Jackpot, Instant Keno: these are the most popular online Keno games. One of the greatest tested online versions of Keno has been developed by BetConstruct: it guarantees a non-stop exciting gaming experience and big benefits for operators. Why not give it a try before you continue reading?
Lotto Games
Simple and entertaining, Lotto is one of the most beloved and perhaps the most successful variants of lottery games that originated in Genoa during the Renaissance. Did you just imagine The Birth of Venus and the birth of Lotto? Did the Creation of Adam cross your mind in the same way Lotto came and took root in us? Well, that’s true! Lotto was created somewhere between those superb ideas, and so never left us.
To participate, players choose a series of numbers from a given range and place a bet; if all numbers are guessed correctly, they hit the jackpot. There are smaller wins with different bet multipliers for those who only match a few numbers. Apart from the regular numbers, there are also bonus numbers in the game that add thrill and excitement.
The peculiarity of Lotto is that its jackpot is subject to transfer. That is, if it is not won in a draw, it is added to the bank of the next draw. Since the cost of playing the game and the odds of winning are fixed, the expected income from the purchase of a ticket varies depending on the size of the jackpot, which makes the lottery a unique game of chance.
It is no accident that the game is so much loved by the players. Some of the most popular lotto games include Powerball, Mega Millions, Euro Millions, Lotto Max, Northstar Cash, Daily 3, Gopher 5, Lotto America, Lotto Plus, and the like. In case you want to delight your players, here’s wonderful news: Pascal Gaming's portfolio has been expanded with a new kind of peculiar lottery Lucky Lotto: they would certainly love to try their luck and have unforgettable emotions in the lotto world.
Scratch Games
To complete the range of different lotto games that need to be included in your online casino, the time has now come to refer to Scratch games.
Due to their low cost, instant results and wide availability, they are one of the most popular iGaming game types. The logic behind the game is as follows: the cards are covered in scratchable foil that players scratch away to reveal the numbers underneath and see whether they won a prize.
Originally, it had very basic rules: matching 3 certain symbols to win the corresponding prize. Nowadays, though, it has become more elaborate, with enormous jackpots and huge rewards.
Both offline and online, Scratch games are enjoyed by many. Convenient and straightforward, online scratchers come in many shapes and forms with different themes and ways of scratching. Operators are constantly updating this game according to the players’ requirements and announce big bonuses and free tickets for players.
There’s no way that online casino scratch games are going anywhere anytime soon, which means that you’d better add them to your casino and regularly innovate with richer features to create an engaging gaming experience for your audience and expand your reach.
The Benefits of Having a Mix of Lottery Games in Your Online Casino
Surely you want to know all about the benefits. Here it comes.
Having a bunch of lottery games in your casino can lead to the most lucrative business activities. The mix can relate to both the number of game variations and the diversity in the game features, interface, rules, bonuses and many other additions.
Let’s take a look at what benefit options are leading:
- Convenience of playing anytime, anywhere;
- Access to lottery results at any time;
- Variety of agreeable payment options;
- Customer support.
The main benefit, though, comes in the face of player attraction and retention, their engagement and, of course, the high traffic they drive to your websites, which then becomes a great contribution to the business.
Providing your audience with a wide range of lottery games in your casino is a dream come true for anyone looking to make a positive difference in their lives. So, whenever you have even a moment of doubt regarding your product or its diversity, think about the colours you are sure to add to your players’ lives and, respectively, to yours.
Conclusion
And time to round up!
Each one of us at least once thought: “What would I do if I won the lottery?” This article will help you win in life if you follow the guide and start enriching your online casino with the aforementioned much-loved types of lottery games.
Go! Have a good run!