Dataspot
Grow your business with all the analytical data you need on the behaviours and preferences of your players.
DESCRIPTION
Dataspot is the definitive web analytics platform engineered specifically for the iGaming industry. Unlike generic analytical tools, Dataspot delivers a comprehensive, industry-tailored suite designed to decode player behaviour, optimise site performance, and drive measurable business growth. Through precise, secure data visualisation and intuitive charts, operators gain immediate, actionable insights—allowing them to refine the user experience, identify high-value content, and maximise conversion rates with confidence.
KEY FEATURES
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Customisable Funnel Analysis: Precisely track the user journey through your website—from registration to deposit and bet placement—to visualise flows and identify critical drop-off points.
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Advanced User Segmentation: Move beyond a "one-size-fits-all" approach by categorising users into distinct groups based on behavioural data, demographics, and custom attributes for targeted operations.
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Real-Time Intelligent Alerting: Receive instant, personalised notifications when core metrics or player behaviours deviate from the norm, ensuring early detection of traffic anomalies or technical errors.
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Content Performance Tracking: Gain deep insights into player engagement by identifying your top-performing games, providers, competitions, and sporting events.
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Bespoke Dashboards: Create tailored dashboards specific to your verticals—Casino, Live Casino, or Sportsbook—to monitor the unique KPIs that drive your business.
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Integrated Surveys: Go beyond quantitative data to understand the "why" behind user behaviour through direct player communication and feedback collection.
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Comprehensive Audience Overview: Access a holistic view of your user base, including detailed breakdowns of geography, device types, OS, and traffic sources.
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Scalable Packages: Benefit from accurate, secure, and ready-to-use data with flexible plan packages designed to suit businesses of any size.
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