LOYA Loyalty Platform
Enhance your customer experience with our game-changing customer loyalty platform.
LOYA DESCRIPTION
Loya is the ultimate loyalty ecosystem designed specifically for retail betting, bridging the gap between anonymous land-based play and modern digital engagement. By combining an immersive Player App with a powerful Operator Command Centre, Loya transforms one-time walk-in customers into loyal, high-value fans. This unified solution empowers operators to drive retention and increase bet value through data-driven rewards, while offering players a transparent, gamified experience that celebrates their activity and progression.
KEY FEATURES
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First-Ever Anonymous Loyalty: The market’s first platform to offer a comprehensive loyalty programme specifically for anonymous retail betting, allowing you to engage players without requiring full registration.
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Unified Ecosystem: A seamless integration of a feature-rich Player App and a robust Operator Back-Office to manage the entire lifecycle.
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The Loya Shop: An in-app redemption marketplace where players can exchange points for tangible products, merchandise, and exclusive rewards.
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Visualised Player Insights: Empowers players with deep, visual data on their own betting habits, including performance charts, bet types, and statistics to deepen engagement.
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Strategic Command Centre: A powerful back-office dashboard that allows operators to design campaigns, configure loyalty levels (e.g., Silver, Gold), and monitor program health in real-time.
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Gamified Earning Mechanics: Keeps players motivated with diverse ways to earn points beyond just betting, including social sharing, level progression, and achievement badges.
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Data-Driven Intelligence: Turns raw activity data into actionable strategic intelligence, helping you understand user behaviour and optimise your commercial strategy.
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