BetConstruct continued its further expansion into Latin America with the opening of its second office in Montevideo, Uruguay three months ago. The two offices in the region - the first office was opened in Lima, Peru – now assist BetConstruct operations through localised client facing services and account management.
The latest FADJA 2016 on the 13rd – 14th April in Bogota, Colombia was another opportunity for the company to gain insights into the current trends and technologies as well as unlock new networking opportunities in the Andean Region.
“As we have increased our presence in the region, we find it essential to constantly grow the number of partners in Colombia,” says Anna Shahbazyan, Director of the Regional Office in Montevideo, Uruguay. “We want to be in the region to understand our partners’ needs and support them, to learn from our rivals, and to present our recent innovations and achievements.”
At FADJA 2016, BetConstruct’s booth, “Garden of Freedom” was among “the most talked about stands”. The company showcased its flagship Sportsbook product that features over 30,000 live matches a month. This offering became more popular with locals especially after the number of live events offered and Internet access in the region had both increased.
“Betting is now part of routine life while football has always been and remains passion for people in Latin America. Thus, our Sportsbook will never be out of fashion, outdated or something predictable - it will always be their first passion,” explains Anna Shahbazyan. BetConstruct keeps upgrading its Sportsbook and covering, through the large scouting network, leagues and matches that may interest the Latin American market.
Furthermore, the company is now developing a new agent system and new live monitor – products specially customised for operators in Latin America.