We will once again be taking a stand at EiG, one of October’s biggest iGaming conferences. Not only will our company be showcasing a new and improved iGaming offering, but also introducing some of the most forward-looking products on our roster yet. Our CEO Vahe Baloulian spoke to the Betting Business Interactive Magazine about BetConstruct`s participation in EiG.
BB: You're going to be exhibiting at EiG again this year. What encouraged you to come back for 2016?
Vahe Baloulian: Location... I’m joking, of course. We are agnostic to locations as long as the events are effective and carry a promise. EiG, after format changes, is quite a promising event. Clarion keeps searching for new ways to make EiG more relevant and productive and, I think, they are increasingly successful in this endeavour.
For example, combining the conference and exhibits in one area but making sure the conference does not interfere with the business being conducted at the stands was a shrewd decision.
Another smart move was selecting a venue that didn’t provide an immediate nearby space for out-of-the-event meetings, as it happened in Barcelona in the past, which helped increase the number of expo hall visitors and vindicated exhibitors’ decision to be there.
BB: What products and services will you be showcasing at this year’s show? Anything new?
VB: New is an understatement compared to what we are planning to present at EiG. However, I can’t talk about it now.
During the last many months, we aimed at making all our offerings as strong and powerful as our Sportsbook and its auxiliary products and services, such as odds feed and live scouting data. For example, we have focused on dramatically improving our casino content. Our own creations are now greatly complemented by thousands of games from our partners. We do not only add games from well-known providers but also from innovative small studios offering niche content.
BetConstruct Live Dealer Casino saw some drastic improvements. Fantasy Sports, Social and Skill Games offerings also were constantly under the management’s radar. Spring Platform received a lot of attention and continued being deployed across our network of partners. At EiG we will be showing all these products and services along with a couple of extremely interesting and forward-looking projects. It’s going to be fun.
BB: You've caused quite a stir at shows previously with your impressive conceptual stands. What look are you going for at EiG?
VB: Every year at BetConstruct starts with ICE, where our stand reflects our philosophy for the next twelve months. We stay true to that concept until the next gathering in London.
This year it was Break Free with BetConstruct and the stand was ‘The Garden of Freedom’. Since its debut at ICE 2016, distinct variations of The Garden of Freedom impressed audiences at the shows on different continents, and EiG will continue with the theme. At the next ICE we will reveal our approach for 2017 and our stand will not disappoint again.
BB: A lot has changed in iGaming since last year's conference. Are you encouraged by the newest developments in Europe, for example the liberalisation of gaming laws in the Netherlands and Portugal?
VB: Our industry continues to develop and evolve. That’s very good as there are still a lot of misperceptions when it comes to what these new regulations and laws are supposed to achieve.
With every country trying to develop its own approach while making use of existing models, I hope one day we will find the most acceptable solution where, as the saying goes, ‘the wolves are sated, and the sheep are intact’.
BB: Moving on to Germany, what opportunities and challenges are there for gaming operators in this market at the moment?
VB: In short, Germany is a mess, which works fine for online gaming operators. As a research firm GoldMedia has projected, the German market will be worth €5.12b in 2016. Although some of the gains will be attributed to Euro 2016, even without this, major event operators would still enjoy some growth.
Nothing indicated that the upward movement will stop. Besides, Germany has a strong eSport following, which may also have a positive effect if betting on eSports lives up to the current excitement about it.