CRM’s Campaign Manager enables a wide range of marketing tasks to be carried out on a low-touch, high efficiency basis. Some of the functionalities are:
Existing player base segmentation.
Filters (unique attributes describing each customer and helping to identify character, behaviour and individual gaming propensities).
Target group configuration.
Ad-hoc marketing campaign creation (supported by pre-existing materials).
Email as well as SMS campaign scheduling.
Fully automated reporting to Excel.
Smart report generation across 60 KPIs (including control group comparisons).
Accurate, transparent and insightful reports.
Key learning stored for enhanced player behaviour prediction.