1) BetConstruct is due to launch its retail live betting solution - what does the product bring to the market?
We have been working hard on the development of our Betting Terminal software paying particular attention to the User Interface. End User experience was always top of our list of priorities when designing the UI, we wanted to create a layout that was visually familiar and simple to use. We previewed it at ICE and we got a lot of interest and some positive feedback. We also had some suggestions for improvements, which we have taken on board and will be launching in our future release schedule.. We are also looking at options that will give the operator full control over the content on the terminals. This will give them the option of highlighting a regional competition or televised event.
2) BetConstruct already runs 20,000 live betting events per month for its online customers - how big an advantage was this when developing the terminal?
Having the availability of this number of live events is certainly a big advantage. With over 50 different sports and over 100 different markets on some of our in-play events, the choice for the end user is very comprehensive and we are certain that our offering will be very attractive for existing and potential partners.
3) As an international company, what markets are you targeting with the new terminal?
We already have existing partners across the globe and many of those have expressed an interest. Provided terminals are legal within the operator’s jurisdiction, we will be happy to do business with them. We also recognise that there needs to be a degree of flexibility in terms of payment options from jurisdiction to jurisdiction, whether it be due to regulatory requirements or operator preference. We are therefore developing our software to be compatible with a number of methods, be it cash, TITO (Ticket in Ticket Out), pre-pay card, etc.
4) Can bookmakers afford not to offer live betting these days?
In my opinion, certainly not. For a long time now, in-play live betting has been the fastest growing sector in the online gaming industry and I believe that trend is happening in the land-based environment. In the UK, we have seen a huge increase in the number of Betting Terminals available on the High Street in the last two years. This is partly due to the huge number of global betting opportunities they offer and because they provide the best means for the operator of processing an in-play bet. Operators also spend huge amounts of money providing live pictures on a variety of sporting events to their venues, so providing an efficient solution for their customers to place an in-play bet is vital.