BetConstruct Commercial Director, George Voyatzis has confirmed the company has enjoyed a 'hugely positive' Q1 following business deals gained both in the lead-up to and as a result of its successful showing at ICE Totally Gaming in February. Voyatzis told Betting Business: "Post ICE was certainly very good for BetConstruct and we have continued the upward trend which has seen us grow the volume of our Sportsbook business by over 100% year-on-year and our customer base by a similar amount. We now offer up to 20,000 live matches every month and that figure continues to grow" he said.
As for the reasons which lie behind the growth, he points to the comprehensive and integrated nature of the offering. "BetConstruct's Sportsbook is a fully managed, broad-based sportsbook solution, which means that we not only create events to appeal to multiple geographies, markets and player profiles but we also compile odds, manage risk and provide an integrated player handling and bonus system. In terms of player features, our in-play betting facility is widely regarded as being the best in the market."
He added: "The BetConstruct sportsbook solution is offered on a number of integration modules, from a full user management platform, to plugging into proprietary or third party platforms. The last 12-months has also seen us develop our unique Swarm integration module which allows single access point for all front-end communication. This is ideal for operators wanting full control over their front end and design. Traditionally, with other software providers, bet placement, account history and odds update, use separate communication channels which all require separate integrations. With BetConstruct Swarm, this is all contained within a single access point and integration."
However, it is the commitment to deliver a premium quality service to partner businesses of all sizes that, according to BetConstruct's Commercial Director, represents the company's key USP and the driver for growth. "It's absolutely enshrined in our business philosophy that we don't simply focus on huge volume clients" he stated. "It's a fact that gaming business start-ups can enjoy all of the benefits of the BetConstruct sportsbook and it's our ability to give new entrants and gaming entrepreneurs the tool box necessary to compete against the very best in the industry - and come out ahead – which is the stand-out characteristic of the service. For existing operators, Sportsbook is a proven route to attracting new players and driving up wager values, courtesy of what is the biggest choice of live matches in the industry. We are an ambitious company with a clear vision and it is this fresh, agile approach to the business which I believe is putting an expanse of clear blue water between us and the competition."