Gev Balyan’s interview with iGaming Times
With BetConstruct’s pioneering SpringBuilder tool, the gaming supplier has taken the technical know-how out of website creation, empowering operators to build a visually compelling, SEO-savvy, user-friendly online presence in just a matter of hours.
It may have been repeated ad nauseum, but it’s true: online has taken over the industry. Even for operators who maintain a retail arm to their business, building a strong online presence is a core part of the toolkit for operating in today’s internet-dominated world.
But while building a website fit for the 21st century is crucial, what that has come to mean is far from simple. Whether it’s the nitty-gritty of SEO, the sheer amount of online content, or the constant updates and promotions needed to keep today’s punters engaged, betting and gaming sites need work increasingly hard to keep up – and so do the developers behind them.
Enter gaming solutions supplier BetConstruct, with a tool designed to take the technical graft out of web design. With a simple drag-and-drop interface integrated with a range of content from BetConstruct and other suppliers, SpringBuilder allows operators to take control and build a hard-working website without all the hard work.
Asked about the characteristics of the new tool, Gev Balyan, BetConstruct’s VP of Special Projects, explained that the name Spring encapsulates the “creativity, freshness and imagination” that SpringBuilder is all about.
“Initially, we investigated the gambling market and realised that the online industry could be more sophisticated in terms of creating a high-quality website,” he explained. “We felt that the fundamental function of our business was to make things easier for operators, so we decided to go full throttle as an online gaming website provider and spread our thrilling vision.”
He added: “With SpringBuilder, you don’t need any technical skills for building your website, just drag and drop all the available elements (casino, sportsbook, fantasy sports and all other BetConstruct products) according to your taste and branding. You will need just a couple of hours to build your website - simple as that.”
Unlike some web-building tools, SpringBuilder is far from a one-size-fits-all service. In addition to a series of sleek design templates for major areas of the site, BetConstruct has allowed operators to put their own stamp on their site, with options for individual branding and bespoke re-design.
“We have designed our technology to be flexible enough to fulfill any regulatory requirements that give peace of mind to our operators,” said Balyan. “We offer templates that can either be used and redesigned by operators or serve as the big picture.
“We also have ready-made layouts for live and pre-match sportsbooks, casinos and more, but we leave the design of those pages to the operators, so they have a wide variety of choices to play with on their own. And for even more hands-on creative work, we offer our Designer tool, which once activated allows you to edit each and every pixel of your website.”
As well as slick graphics and user-friendly design, operators are also offered a boost in one of the most crucial aspects of their online presence: marketing. SpringBuilder is currently integrated with a number of prominent marketing tools such as Intercom, Hotjar, Zendesk, Google Analytics and Facebook Pixel, as well as offering an SEO app for operators already familiar with – or looking to learn about – search engine optimisation.
“Running promotional pages for gambling websites is highly recommended, so we took care of this as well,” Balyan revealed. “Operators can make use of our Article app and easily add and update gaming content, edit text colours, add main images, social images and SEO tags for all articles. That is to say, you can always have fresh content for your audience with loads of engaging articles and creative content.”
As the SpringBuilder is rolled out to each of BetConstruct’s global partners, Balyan is convinced that it will enable these operators and their marketing teams to offer players the best UI and UX experience on the market. Meanwhile, those who are not existing partners of the firm can still sample the tool via a free 14-day trial.
“If you intend to start a gaming and betting website, we believe SpringBuilder is the best option,” said Balyan. “One of the biggest advantages of SpringBuilder partnership model is that we bring to the table all the available apps and tools to collaborate with all the existing BetConstruct partners in different regulated markets.
“Essentially, we’re offering them our help to efficiently build their online businesses and face down the competition online.”